Wednesday, 07 March 2012 07:50


Written by  Kamal Shah
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I am so elated this evening. For months (years?) now I have been a loyal listener of RJ Prateeka on Red FM, the radio channel in Hyderabad. I have posted about her here and here before on this blog. Her show has become so popular in the city that solely due to her following, the channel has now become the number one channel in the city.

So, when we at NephroPlus decided to do a radio campaign for our Hello Kidney initiative, there was no discussion about which channel we would go for. It was obviously Red FM. We chose the same channel for all our subsequent campaigns - Aashayein, Enpidia and now World Kidney Day. I have been co-ordinating the radio campaign. And Vikram, who knows what a huge fan I am of Prateeka suggested I write to her email id and let her know about our story. I did that this morning through our contact in the channel.

This evening, suddenly I got a call from the contact in Red FM that Prateeka was on the call and would talk to me! And before I knew it, I was talking to Prateeka! I gave her a brief background about me and what we're doing at NephroPlus. I talked to her about Aashayein. The best part about it was that she was genuinely interested in what we're doing. She asked the right questions. She also remembered all our campaigns and appreciated the way we treat our patients and the things we do for preventing cross infection etc.

To be very honest, the ten or fifteen minutes I was on call with her were like a dream. I still can't believe it happened! And she invited me over to her studio! Things like this happen very rarely. You listen to the voice for such a long time on radio and the voice occupies a place very high in your mind. When you actually end up talking to the person like this, it almost seems like a dream, like it never happened! I don't know how I will react when I actually meet her!


Kamal Shah

Kamal Shah

Hello, I'm Kamal from Hyderabad, India. I have been on dialysis for the last 13 years, six of them on PD, the rest on hemo. I have been on daily nocturnal home hemodialysis for the last four and half years. I can do pretty much everything myself. I love to travel and do short weekend trips or longer trips to places which have dialysis centers. Goa in India is a personal favorite. It is a great holiday destination and has two very good dialysis centers.

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